Co-authored by Joy Matthews-López and David Cox One of the most common criticisms of the standard multiple-choice (MC) item format... View Article

It all starts so innocently.  You want to develop a certification program to do something good—elevate the status of your... View Article

We live in an era of so much marketing data.  Each time we open an email, make a purchase at... View Article

In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article

This is a question we ask many organizations seeking to develop a certification program. It’s not that we want to... View Article

Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article

Overview The Short Answer (SA) is a constructed response item type in which the examinee types a short response. Like... View Article

Co-authored by Vincent Lima and David Cox. One of the most valuable and often under managed assets of certification programs... View Article

Professional Testing, Inc. has been leading certification bodies through the accreditation process for several years and is proud to share... View Article

Overview The Drag and Drop (DD) item typically includes a list of elements that the examinee is asked to associate... View Article