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Archives for Natalie Judd

Testimonials Speak Volumes

March 30, 2017  | Published by  | Leave a comment

It seems like YouTube videos have been around since the Internet materialized. In recent years, various video sharing platforms such... View Article

Today’s Leaders for Tomorrow’s Credentials

November 9, 2016  | Published by  | Leave a comment

When looking to create a new credential and subsequent exam, one would seek assistance from a leader in the industry. A... View Article

Harnessing Data to Improve Marketing

September 9, 2016  | Published by  | Leave a comment

We live in an era of so much marketing data.  Each time we open an email, make a purchase at... View Article

Content Marketing is Here to Stay

September 1, 2016  | Published by  | Leave a comment

In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article

Starting with Positioning and Focus

August 8, 2016  | Published by  | Leave a comment

Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article

Segmentation: It’s How You Slice It

June 15, 2016  | Published by  | Leave a comment

When it comes to marketing credentialing programs, email marketing is one of the most effective ways to communicate with your... View Article

Looking for Love in Your Marketing Program

February 19, 2016  | Published by  | Leave a comment

In today’s multi-channel world, we often refer to marketing value in overly narrow and simplistic views. When one calculates their... View Article

Using Content Marketing to Attract Certificants

December 2, 2015  | Published by  | Leave a comment

By: Natalie Judd, principal, Big Voice Communications

According to the Content Marketing Institute, content marketing is defined as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” It is one of the most powerful marketing tools that a certification organization can use to expand its influence, position the program as a thought leader, and attract more certificants.  Plus, by developing and sharing compelling content that is relevant to your audience, you are accomplishing two things: 1) positioning your organization as an industry resource, and 2) enhancing the customer experience – this is the one-two-punch strategy to build loyalty and ultimately a following.