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Recent Blog Posts

Multiple Choice Items – Can You Guess for Success?

September 23, 2016  | By  | Leave a comment

Co-authored by Joy Matthews-López and David Cox One of the most common criticisms of the standard multiple-choice (MC) item format... View Article




Know Your Certification Program’s Risks and Vulnerabilities

September 14, 2016  | By  | Leave a comment

It all starts so innocently.  You want to develop a certification program to do something good—elevate the status of your... View Article




Harnessing Data to Improve Marketing

September 9, 2016  | By  | Leave a comment

We live in an era of so much marketing data.  Each time we open an email, make a purchase at... View Article




Content Marketing is Here to Stay

September 1, 2016  | By  | Leave a comment

In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article




Why Certification?

August 17, 2016  | By  | 2 Comments

This is a question we ask many organizations seeking to develop a certification program. It’s not that we want to... View Article




Starting with Positioning and Focus

August 8, 2016  | By  | Leave a comment

Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article




The Short Answer – Why, When, and How to Use this Item Type

July 19, 2016  | By  | Leave a comment

Overview The Short Answer (SA) is a constructed response item type in which the examinee types a short response. Like... View Article




Subject Matter Experts – Managing them as a Valuable Asset

July 13, 2016  | By  | Leave a comment

Co-authored by Vincent Lima and David Cox. In addition to their mission critical human capital contributions, Subject Matter Experts (SME’s)... View Article




Subject Matter Experts – The Selection Process

July 13, 2016  | By  | Leave a comment

Co-authored by Vincent Lima and David Cox. One of the most valuable and often under managed assets of certification programs... View Article




Accreditation – Clients Share Their Stories

June 29, 2016  | By  | Leave a comment

Professional Testing, Inc. has been leading certification bodies through the accreditation process for several years and is proud to share... View Article