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Recent Blog Posts

Microcredentials: Insights from Several Organizations

October 19, 2016  | By  | Leave a comment

  During the recent E-ATP conference, Dr. Reed Castle and I had the opportunity to talk with participants about their... View Article

What is Measurement Error and What is its Relationship to Reliability?

October 13, 2016  | By  | Leave a comment

When discussing the statistical properties of an exam, one may hear the term “error” or measurement error used by psychometricians.... View Article

ISO/IEC 17024 Implementation Around the World

October 6, 2016  | By  | Leave a comment

ISO/IEC 17024: Conformity Assessment – General requirements for bodies operating certification of persons was originally published by the International Organization... View Article

First, Second and Third Party: What Does it Mean in Certification of Persons?

September 28, 2016  | By  | Leave a comment

ISO/IEC 17024 Conformity Assessment – General requirements for bodies operating certification of persons is a standard designed to be used... View Article

Multiple Choice Items – Can You Guess for Success?

September 23, 2016  | By  | Leave a comment

Co-authored by Joy Matthews-López and David Cox One of the most common criticisms of the standard multiple-choice (MC) item format... View Article

Know Your Certification Program’s Risks and Vulnerabilities

September 14, 2016  | By  | Leave a comment

It all starts so innocently.  You want to develop a certification program to do something good—elevate the status of your... View Article

Harnessing Data to Improve Marketing

September 9, 2016  | By  | Leave a comment

We live in an era of so much marketing data.  Each time we open an email, make a purchase at... View Article

Content Marketing is Here to Stay

September 1, 2016  | By  | Leave a comment

In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article

Why Certification?

August 17, 2016  | By  | 2 Comments

This is a question we ask many organizations seeking to develop a certification program. It’s not that we want to... View Article

Starting with Positioning and Focus

August 8, 2016  | By  | Leave a comment

Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article