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First, Second and Third Party: What Does it Mean in Certification of Persons?

September 28, 2016  | By  | 3 Comments

ISO/IEC 17024 Conformity Assessment – General requirements for bodies operating certification of persons is a standard designed to be used... View Article




Multiple Choice Items – Can You Guess for Success?

September 23, 2016  | By  | Leave a comment

Co-authored by Joy Matthews-López and David Cox One of the most common criticisms of the standard multiple-choice (MC) item format... View Article




Know Your Certification Program’s Risks and Vulnerabilities

September 14, 2016  | By  | 2 Comments

It all starts so innocently.  You want to develop a certification program to do something good—elevate the status of your... View Article




Harnessing Data to Improve Marketing

September 9, 2016  | By  | Leave a comment

We live in an era of so much marketing data.  Each time we open an email, make a purchase at... View Article




Content Marketing is Here to Stay

September 1, 2016  | By  | Leave a comment

In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article