Categories for Marketing
September 19, 2018 | By Cynthia G. Parshall, Ph.D. |
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By Cynthia G. Parshall and Brittany Johnson Introduction Behavioral design is the process of identifying points in a user process... View Article
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December 14, 2017 | By Cynthia G. Parshall, Ph.D. |
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Action design is a set of tools aimed at making it easy for users to take an action or make... View Article
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March 30, 2017 | By Natalie Judd |
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It seems like YouTube videos have been around since the Internet materialized. In recent years, various video sharing platforms such... View Article
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September 9, 2016 | By Natalie Judd |
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We live in an era of so much marketing data. Each time we open an email, make a purchase at... View Article
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September 1, 2016 | By Natalie Judd |
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In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article
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August 8, 2016 | By Natalie Judd |
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Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article
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