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Why Certification?

August 17, 2016  | By  | 2 Comments

This is a question we ask many organizations seeking to develop a certification program. It’s not that we want to... View Article

Starting with Positioning and Focus

August 8, 2016  | By  | Leave a comment

Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article