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Recent Blog Posts

Harnessing Data to Improve Marketing

September 9, 2016  | By  | Leave a comment

We live in an era of so much marketing data.  Each time we open an email, make a purchase at... View Article

Content Marketing is Here to Stay

September 1, 2016  | By  | Leave a comment

In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article

Why Certification?

August 17, 2016  | By  | 2 Comments

This is a question we ask many organizations seeking to develop a certification program. It’s not that we want to... View Article

Starting with Positioning and Focus

August 8, 2016  | By  | Leave a comment

Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article

The Short Answer – Why, When, and How to Use this Item Type

July 19, 2016  | By  | Leave a comment

Overview The Short Answer (SA) is a constructed response item type in which the examinee types a short response. Like... View Article

Subject Matter Experts – The Selection Process

July 13, 2016  | By  | Leave a comment

Co-authored by Vincent Lima and David Cox. One of the most valuable and often under managed assets of certification programs... View Article

Accreditation – Clients Share Their Stories

June 29, 2016  | By  | Leave a comment

Professional Testing, Inc. has been leading certification bodies through the accreditation process for several years and is proud to share... View Article

The Drag and Drop – Why, When, and How to Use this Item Type

June 22, 2016  | By  | Leave a comment

Overview The Drag and Drop (DD) item typically includes a list of elements that the examinee is asked to associate... View Article

Segmentation: It’s How You Slice It

June 15, 2016  | By  | Leave a comment

When it comes to marketing credentialing programs, email marketing is one of the most effective ways to communicate with your... View Article

Webinar Recap – Behind the Schemes: Understanding ISO/IEC 17024, Clause 8

June 9, 2016  | By  | Leave a comment

Professional Testing conducted a webinar “Behind the Schemes:  Understanding ISO/IEC 17024, Clause 8” on July 7, 2016.  The purpose of... View Article