{"id":972,"date":"2018-05-31T20:44:28","date_gmt":"2018-05-31T20:44:28","guid":{"rendered":"http:\/\/www.proftesting.com\/blog\/?page_id=972"},"modified":"2020-05-20T16:50:56","modified_gmt":"2020-05-20T16:50:56","slug":"additional-resources-action-design","status":"publish","type":"page","link":"https:\/\/www.proftesting.com\/blog\/additional-resources-action-design\/","title":{"rendered":"Additional Resources for Action Design"},"content":{"rendered":"

Cynthia G. Parshall, PhD<\/strong>
Principal Consultant<\/em>
Touchstone Consulting<\/p>\n

Introduction to Action Design<\/h1>\n

Recent examples of the literature include the following.<\/em><\/p>\n

Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. <\/em>New York: HarperCollins.<\/p>\n

Ariely, D. (2012). The (Honest) Truth About Dishonesty. <\/em>New York: HarperCollins.<\/p>\n

Behavioral Science Team<\/em>. A social purpose company jointly owned by the UK Government, Nesta, and the employees.\u00a0 http:\/\/www.behaviouralinsights.co.uk\/about-us\/<\/a><\/p>\n

Beshears, J., & Milkman, K.L. (2013, April). Behavioral economics ideas for Action Design.<\/em> http:\/\/www.slideshare.net\/sawendel\/temptation-bundling-and-other-health-interventions-addc-april-2013<\/em><\/a><\/p>\n

Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, revised edition. <\/em>\u00a0New York: William Morrow and Company.<\/p>\n

Clear, J. (2016). Achieve Your Goals: Research Reveals a Simple Trick That Doubles Your Chances for Success. <\/em>Retrieved from http:\/\/jamesclear.com\/implementation-intentions<\/a><\/p>\n

Dynarski, S. (2015, Jan 17). Helping the Poor in Education: The Power of a Simple Nudge. <\/em>http:\/\/www.nytimes.com\/2015\/01\/18\/upshot\/helping-the-poor-in-higher-education-the-power-of-a-simple-nudge.html?mwrsm=Email&_r=0&abt=0002&abg=0<\/a><\/p>\n

Heath, C., & Heath, D. (2010). Switch: How to Change Things When Change Is Hard. <\/em>New York: Broadway Books.<\/p>\n

Kahneman, D. (2011). Thinking, Fast and Slow. <\/em>New York: Farrar, Straus, and Giroux.<\/p>\n

Kuang, C. (2012). In the Cafeteria, Google Gets Healthy<\/em>. http:\/\/www.fastcompany.com\/1822516\/cafeteria-google-gets-healthy<\/u><\/p>\n

Martin, S.J., Goldstein, N.J., & Cialdini, R.B. (2014). The Small Big: Small Changes that Spark Big Influence. <\/em>New York: Hachette Book Group.<\/p>\n

Milkman, K.L., Beshears, J., Choi, J.J., Laibson, D., & Madrian, B.C. (2012). Following Through on Good Intentions: The Power of Planning Prompts.<\/em> National Bureau of Economic Research (NBER) Working Paper No 17995. Retrieved from http:\/\/www.nber.org\/papers\/w17995<\/a><\/p>\n

Social and Behavioral Sciences Team<\/em>. An official website of the United States Government. https:\/\/sbst.gov\/<\/a><\/p>\n

Thaler, R.H., & Sunstein, C.R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness.<\/em> New Haven, CT: Yale University Press.<\/p>\n

Wendel, S. (2014). Designing for Behavior Change: Applying Psychology and Behavioral Economics. <\/em>O\u2019Reilly Media: Sebastopol, CA.<\/p>\n

World Bank (2015). World Development Report 2015: Mind, Society, and Behavior<\/em>. Washington, DC: World Bank. doi: 10.1596\/978-1-4648-0342-0.License: Creative Commons Attribution CC BY 3.0 IGO. Retrieved from http:\/\/www.worldbank.org\/en\/news\/feature\/2014\/12\/02\/world-development-report-2015-explores-mind-society-and-behavior<\/a><\/p>\n

\u00a0<\/p>\n

Action Design Approaches for Survey Administration<\/h1>\n

Anderson, S.P. (2011). Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences. <\/em>Berkeley, CA: New Riders.<\/p>\n

Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. <\/em>New York: HarperCollins.<\/p>\n

Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, revised edition. <\/em>\u00a0New York: William Morrow and Company.<\/p>\n

Dillman, D.A. (2000). Mail and Internet Surveys: The Tailored Design Method, second edition.<\/em> New York: John Wiley & Sons, Inc.<\/p>\n

Heath, C., & Heath, D. (2010). Switch: How to Change Things When Change Is Hard. <\/em>New York: Broadway Books.<\/p>\n

Kahneman, D. (2011). Thinking, Fast and Slow. <\/em>New York: Farrar, Straus, and Giroux.<\/p>\n

Martin, S.J., Goldstein, N.J., & Cialdini, R.B. (2014). The Small Big: Small Changes that Spark Big Influence. <\/em>New York: Hachette Book Group.<\/p>\n

Whitmore Sas, P. (2002, July 17). “Is there a quick list of tips for designing surveys?<\/em>” Retrieved from http:\/\/www-psych.stanford.edu\/~wit\/surveys\/title.html<\/a><\/p>\n

Sinek, S. (2009, September). Simon Sinek: How great leaders inspire action <\/em>[Video file]. Retrieved from https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action<\/a><\/p>\n

Thaler, R.H., & Sunstein, C.R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness.<\/em> New Haven, CT: Yale University Press.<\/p>\n

Wendel, S. (2014). Designing for Behavior Change: Applying Psychology and Behavioral Economics. <\/em>O\u2019Reilly Media: Sebastopol, CA.<\/p>\n

\u00a0<\/p>\n

Action Design Approaches for Honesty and Integrity<\/h1>\n

Ariely, D. (2012). The (Honest) Truth About Dishonesty. <\/em>New York: HarperCollins.<\/p>\n

Ariely, D. (May 22, 2015). (Dis)Honesty: The Truth About Lies.\u00a0<\/em>Retrieved from https:\/\/www.netflix.com\/watch\/80047681?trackId=14170060&tctx=2%2C0%2C5760531b-7c48-4281-b84a-1944589a1632-174611389<\/a><\/p>\n

Bateson, M., Nettle, D., & Roberts, G. (2006). Cues of Being Watched Enhance Cooperation in a Real-World Setting. Biology Letters<\/em>, 2(3). Retrieved 2\/4\/18 from https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC1686213\/<\/a><\/p>\n

Christakis, N.A., & Fowler, J.H. (2009). Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives. <\/em>Little, Brown and Company: New York.<\/p>\n

Checklist for Plain Language<\/em> (n.d.) Retrieved 4\/21\/18 from https:\/\/plainlanguage.gov\/resources\/checklists\/checklist\/<\/a><\/p>\n

Checklist for Plain Language on the Web<\/em> (n.d.) Retrieved 4\/21\/18 from https:\/\/plainlanguage.gov\/resources\/checklists\/web-checklist\/<\/a><\/p>\n

Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, revised edition.<\/em> New York: William Morrow and Company.<\/p>\n

Clear, J. (2017). Identity-Based Habits: How to Actually Stick to Your Goals This Year. <\/em>Retrieved on January 19, 2017 from http:\/\/jamesclear.com\/identity-based-habits<\/a><\/p>\n

De La Rosa, W. (2015). Trust & Transparency<\/em>. Irrational Labs. Retrieved 5\/8\/18 from https:\/\/gumroad.com\/l\/HwcPG<\/a><\/p>\n

Follow Web Standards<\/em> (n.d.) Retrieved 4\/21\/18 from https:\/\/plainlanguage.gov\/guidelines\/web\/<\/a><\/p>\n

Gennaro, P.J. (2013). Moral Reminders, Bad Apples and the Power of Positive Examples. <\/em>Retrieved 4\/25\/18 from https:\/\/insights.ethisphere.com\/moral-reminders-bad-apples-and-the-power-of-positive-examples\/<\/a><\/p>\n

Gino, F., Ayal, S. & Ariely, D. (forthcoming). Self-serving Altruism? The Lure of Unethical Actions That Benefit Others. Journal of Economic Behavior & Organization. <\/em>Retrieved 3\/21\/18 from https:\/\/dash.harvard.edu\/bitstream\/handle\/1\/10996792\/gino,ayal,ariely_self-serving-altruism_JEBO_Special%20Issue.pdf?sequence=1<\/a><\/p>\n

Gino, F., Ayal, S., Ariely, D. (2009). Contagion and Differentiation in Unethical Behavior: The Effect of One Bad Apple on the Barrel. Psychological Science, <\/em>20(3).<\/p>\n

Grolleau, G., Kocher, M.G., & Sutan, A. (2014). Cheating and Loss Aversion: Do People Lie More to Avoid a Loss? [University works] auto-saisine. 21 p. Retrieved 3\/21\/18 from https:\/\/hal.archives-ouvertes.fr\/hal-01499042\/document<\/a><\/p>\n

Henn, S. (2008, July 21). Oh waiter! Charge it to my PAC.<\/em> [Audio podcast]. Retrieved 3\/21\/18 from https:\/\/www.marketplace.org\/2008\/07\/21\/economy\/oh-waiter-charge-it-my-pac<\/a><\/p>\n

Kettle, K., & H\u00e4ubl, G. (2011). The Signature Effect: How Signing One\u2019s Name Influences Consumption-Related Behavior. Asia-Pacific Advances in Consumer Research,<\/em> 9. Retrieved 2\/4\/18 from http:\/\/acrwebsite.org\/volumes\/1009123\/volumes\/ap09\/AP-09<\/a><\/p>\n

Krug, S. (2014). \u00a0<\/em>Don’t Make Me Think, Revisited: A Common Sense Approach to Web (and Mobile) Usability.<\/em> New Riders.<\/p>\n

Nielsen, N. (1997). How Users Read on the Web<\/em>. Retrieved 5\/7\/18 from https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/<\/a><\/p>\n

Notre Dame Deloitte Center for Ethical Leadership (2018). A Simple Switch that Boosts Ethical Behavior: Focus on Gains Rather than Losses. <\/em>Retrieved 5\/7\/18 from https:\/\/ethicalleadership.nd.edu\/news\/loss-aversion-and-unethical-behavior\/<\/a><\/p>\n

Parshall, C.G. (2017). Action Design and the Assessment Program: The Use of \u201cNudges\u201d to Help Our Candidates Become Their Best Selves.<\/em> Presented at the NBOME\u2019s Research Advisory Forum, Chicago, October 17, 2017.<\/p>\n

Shu, L., & Gino, F., (2012). Sweeping Dishonesty Under the Rug: How Unethical Actions Lead to Forgetting of Moral Rules. Journal of Personality and Social Psychology, <\/em>102(6).<\/p>\n

Shu, L., Mazar, N., Gino, F., Ariely, D., & Bazerman, M. (2011). When to Sign on the Dotted Line? Signing First Makes Ethics Salient and Decreases Dishonest Self-Reports. Harvard Business School: Negotiation, Organizations & Markets Unit Working Paper Series<\/em>. 10.2139\/ssrn.1837611.<\/p>\n

Thaler, R.H., & Sunstein, C.R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness.<\/em> New Haven, CT: Yale University Press.<\/p>\n

Wazana, A. (2000). Physicians and the Pharmaceutical Industry: Is a Gift Ever Just a Gift? Journal of the American Medical Association, <\/em>283(3).<\/p>\n

Wendel, S. (2014). Designing for Behavior Change: Applying Psychology and Behavioral Economics. <\/em>O\u2019Reilly Media: Sebastopol, CA.<\/p>\n

Writing for the Web<\/em> (n.d.) Retrieved 4\/21\/18 from https:\/\/www.usability.gov\/how-to-and-tools\/methods\/writing-for-the-web.html<\/a><\/p>\n

\u00a0<\/p>\n

Developing Nudges for Your Exam Program<\/strong><\/h1>\n

Anderson, E.T., & Simester, D. (2011). <\/span>A Step-by-Step Guide to Smart Business Experiments<\/span><\/i>. Retrieved on 5\/23\/18 from <\/span>https:\/\/hbr.org\/2011\/03\/a-step-by-step-guide-to-smart-business-experiments<\/span><\/a><\/p>\n

Ariely, D. (2008). <\/span>Predictably Irrational: The Hidden Forces That Shape Our Decisions. <\/span><\/i>New York: HarperCollins.<\/span><\/p>\n

Fried, C. (2018, March). <\/span>Behavioral Economics: Are Nudges Cost-Effective?<\/span><\/i> Retrieved on 8\/10\/18 from<\/span> https:\/\/www.anderson.ucla.edu\/faculty-and-research\/anderson-review\/nudge-worth<\/span><\/a><\/p>\n

Holmes, B. (2018). <\/span>Nudging grows up (and now has a government job). <\/span><\/i>Retrieved on 7\/24\/18 from<\/span> https:\/\/www.knowablemagazine.org\/article\/society\/2018\/nudging-grows-and-now-has-government-job<\/span><\/a><\/p>\n

Irrational Labs (2018). <\/span>Doing a Behavioral Diagnosis.<\/span><\/i> Retrieved on 8\/2\/18 from <\/span>http:\/\/irrationallabs.org\/wp-content\/uploads\/2018\/02\/Irrational-Labs-Behavioral-Diagnosis.pdf<\/span><\/a><\/p>\n

Irrational Labs (2018). <\/span>Designing Experiments 101<\/span><\/i>. Retrieved on 5\/23\/18 from <\/span>http:\/\/irrationallabs.org\/wp-content\/uploads\/2018\/02\/Irrational-Labs-Designing-Experiments-101.pdf<\/span><\/a><\/p>\n

Kohavi, R., & \u00a0Thomke, S. (2017). <\/span>The Surprising Power of Online Experiments.<\/span><\/i> Retrieved on 8\/23\/18 from <\/span>https:\/\/hbr.org\/2017\/09\/the-surprising-power-of-online-experiments<\/span><\/a><\/p>\n

Parshall, C.G., & Julian, E. (in press). <\/span>Using Nudges to Improve the Exam Program.<\/span><\/i><\/p>\n

Parshall, C.G., & Parikh, S. (2018). <\/span>Access Isn\u2019t Enough: The Use of Behavioral Tools to Transform an Adult Education Benefit Program<\/span><\/i>. Presented at the annual meeting of BSPA, Washington, DC, May 18.<\/span><\/p>\n

Thaler, R.H., & Sunstein, C.R. (2008). <\/span>Nudge: Improving Decisions About Health, Wealth, and Happiness.<\/span><\/i> New Haven, CT: Yale University Press.<\/span><\/p>\n

Wendel, S. (2014). <\/span>Designing for Behavior Change: Applying Psychology and Behavioral Economics. <\/span><\/i>O\u2019Reilly Media: Sebastopol, CA.<\/span><\/p>\n

\u00a0<\/p>\n

Pain Points \u2013 Addressing Your Big Problems the Behavioral Design Way<\/h1>\n

Ariely, D. (2012). The (Honest) Truth About Dishonesty. <\/em>New York: HarperCollins.<\/p>\n

Bell, M. (2017, October). How the likes of Amazon are moving beyond nudge theory.<\/em> Retrieved on 7\/24\/18 from https:\/\/www.warc.com\/newsandopinion\/opinion\/how_the_likes_of_amazon_are_moving_beyond_nudge_theory\/2542<\/a><\/u><\/p>\n

Campaign Monitor (n.d.) A\/B test your email campaigns.<\/em> [Blog post]. Retrieved on 8\/7\/18 from https:\/\/help.campaignmonitor.com\/ab-test-your-email-campaigns<\/a><\/u><\/p>\n

Dee, G. (2018). How to Spot a Nudge Gone Rogue. <\/em>UCLA Anderson. Retrieved 10\/10\/18 from<\/p>\n

http:\/\/www.anderson.ucla.edu\/faculty-and-research\/anderson-review\/rogue-nudges<\/a><\/p>\n

Dynarski, S. (2015, January). Helping the Poor in Education: The Power of a Simple Nudge. <\/em>http:\/\/www.nytimes.com\/2015\/01\/18\/upshot\/helping-the-poor-in-higher-education-the-power-of-a-simple-nudge.html?mwrsm=Email&_r=0&abt=0002&abg=0<\/a><\/u><\/p>\n

Fried, C. (2018, March). Behavioral Economics: Are Nudges Cost-Effective?<\/em> Retrieved on 8\/10\/18 from https:\/\/www.anderson.ucla.edu\/faculty-and-research\/anderson-review\/nudge-worth<\/a><\/u><\/p>\n

Heath, C., & Heath, D. (2010). Switch: How to Change Things When Change Is Hard. <\/em>New York: Broadway Books.<\/p>\n

Holmes, B. (2018, February). Nudging grows up (and now has a government job). <\/em>Retrieved on 7\/24\/18 from https:\/\/www.knowablemagazine.org\/article\/society\/2018\/nudging-grows-and-now-has-government-job<\/a><\/u><\/p>\n

Kahneman, D. (2011). Thinking, Fast and Slow. <\/em>New York: Farrar, Straus, and Giroux.<\/p>\n

Murphy, K. (2008). Enforcing Tax Compliance: To Punish or Persuade? <\/em>Economic Analysis and Policy, 38(1), 113-135. Retrieved 9\/26\/18 from https:\/\/research-repository.griffith.edu.au\/bitstream\/handle\/10072\/40261\/69540_1.pdf?sequence=1<\/a><\/p>\n

NBR (2009). Behavioral Finance Basics: Your Mind and Your Money.<\/em> [Video file.] Retrieved on 7\/24\/18 from https:\/\/www.youtube.com\/watch?v=NabwWNL_AXI<\/a><\/u><\/p>\n

Parshall, C.G. (2017). Action Design and the Assessment Program: The Use of \u201cNudges\u201d to Help Our Candidates Become Their Best Selves.<\/em> Presented at the NBOME\u2019s Research Advisory Forum, Chicago, October 17, 2017.<\/p>\n

Parshall, C.G., & Fremer, J. (2018). Using Nudges to Encourage Rule-Following by Our Test-Takers.<\/em> Presented at the annual meeting of COTS, Park City, UT 10-12, 2018.<\/p>\n

Parshall, C.G., Julian, E, & Horber, D. (2018). Improve Your Candidate Experience with Action Design.<\/em> Presented at the annual meeting of ICE, Austin, TX, Nov 6-9, 2018.<\/p>\n

Parshall, C.G., & Parikh, S. (2018). Access Isn\u2019t Enough: The Use of Behavioral Tools to Transform an Adult Education Benefit Program<\/em>. Presented at the annual meeting of the Behavioral Science & Policy Association (BSPA), Washington, DC, May 18, 2018.<\/p>\n

Riley, G. (n.d.) Intention-Action Gap (Behavioral Economics)<\/em>. Retrieved 9\/26\/18 from http:\/\/www.ideas42.org\/wp-content\/uploads\/2017\/11\/UNEP_consuming_sustainably_Behavioral_Insights.pdf<\/a><\/p>\n

Thaler, R.H., & Sunstein, C.R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness.<\/em> New Haven, CT: Yale University Press.<\/p>\n

Thaler, R.H., & Sunstein, C.R. (2011). A strategy for recycling: Change the recycling-bin-to-garbage-bin ratio. <\/em>[Blog post]. Retrieved 9\/26\/18 from http:\/\/nudges.org\/2011\/05\/02\/a-strategy-for-recycling-change-the-recyling-bin-to-garbage-bin-ratio\/<\/a><\/p>\n

Wendel, S. (2014). Designing for Behavior Change: Applying Psychology and Behavioral Economics. <\/em>O\u2019Reilly Media: Sebastopol, CA.<\/p>\n

\u00a0<\/p>\n\n\n

Nudges and the work-from-home world \u2013
How to inspire your team from a distance<\/h1>\n\n\n\n

Amabile, T.M., & Kramer, S.J. (2011). The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work. <\/em>Boston, MA: Harvard Business School<\/p>\n\n\n\n

Jachimowicz, J., Matz, S., & Polonski, V. (2017). The Behavioral Scientist\u2019s Ethics Checklist.<\/em> [Blog post]. Retrieved from https:\/\/behavioralscientist.org\/behavioral-scientists-ethics-checklist\/<\/a><\/p>\n\n\n\n

Pink, D. (2011). Drive: The Surprising Truth About What Motivates Us.<\/em> New York, New York: Riverhead Books.<\/p>\n\n\n\n

Sinek, S. (2009). How Great Leaders Inspire Action.<\/em> [Video file]. Retrieved from https:\/\/www.ted.com\/talks\/simon_sinek_how_great_leaders_inspire_action?language=en<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Cynthia G. Parshall, PhDPrincipal ConsultantTouchstone Consulting Introduction to Action Design Recent examples of the literature include the following. Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York: HarperCollins. Ariely, D. (2012). The (Honest) Truth About Dishonesty. New York: HarperCollins. Behavioral Science Team. A social purpose company jointly owned by the… View Article<\/a>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-972","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.proftesting.com\/blog\/wp-json\/wp\/v2\/pages\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.proftesting.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.proftesting.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.proftesting.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.proftesting.com\/blog\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":9,"href":"https:\/\/www.proftesting.com\/blog\/wp-json\/wp\/v2\/pages\/972\/revisions"}],"predecessor-version":[{"id":1175,"href":"https:\/\/www.proftesting.com\/blog\/wp-json\/wp\/v2\/pages\/972\/revisions\/1175"}],"wp:attachment":[{"href":"https:\/\/www.proftesting.com\/blog\/wp-json\/wp\/v2\/media?parent=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}