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Categories for Marketing

Harnessing Data to Improve Marketing

September 9, 2016  | By  | Leave a comment

We live in an era of so much marketing data.  Each time we open an email, make a purchase at... View Article




Content Marketing is Here to Stay

September 1, 2016  | By  | Leave a comment

In a previous post, we focused on the role of content marketing in certification programs. Content marketing is a powerful... View Article




Starting with Positioning and Focus

August 8, 2016  | By  | Leave a comment

Successful marketing starts with positioning and focus so says Al Ries and Jack Trout in their marketing classic, Positioning. Although... View Article